Do the right thing even when nobody is watching. Say what you mean; do what you say. Be responsible for your actions.

Being ethically unyielding and honest, and inspiring trust by saying what we mean, matching our behaviors to our words, and taking responsibility for our actions. Committing to what we can deliver and delivering on our commitments with sincerity. Telling the truth and being worthy of trust.  


Strive to be the best. Seek continually to improve self and service. Add value that goes beyond expectations.

Committing to high quality performance that produces outstanding results of lasting value. Believing in continuous improvement and never being satisfied with anything being less than it can be. Expecting more from ourselves than others think is possible. Taking pride in the work we do.  


Commit and work toward shared agency goals. Support team members to be successful. Be accountable to team members and team goals.

Maximizing our collective impact; inspiring, challenging, and supporting each other to be our best and sustaining our effort. Accepting and treasuring our roles. Helping others to succeed. Valuing and caring about each other, operating with a generosity of spirit, and having fun in the process of working together. Putting team before self to achieve agency goals.  


Support agency leadership. Speak well of others. Abide by applicable laws, regulations, and industry best practices.

Demonstrating an investment in the agency’s Mission, Vision, Values, and Goals. Being more concerned with loyalty,effectiveness, and productivity and less concerned with who is right or wrong. Communicating openly and transparently and using appropriate channels. Maintaining confidentiality of client and agency information. Demonstrating character, attitude, skill, competency, conduct, and appearance appropriate to the business of the agency.